SeoAlchemist

Marin Software has introduced a new tool that the company says is unique in the industry. It’s called “Multi-Conversion Tracker.”
It enables search marketers to define various kinds of actions or “conversions” (e.g., newsletter sign up, e-commerce transactions, e-mail capture, etc.). That process then enables SEMs to determine the relative performance of keywords and ad [...]

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Okay, so it’s not curing polio or splitting the atom, but winning my fantasy football league this year was a fairly rewarding experience. Week after week, I racked up the points and left my circle of friends in the dust.
My secret? Search marketing training.
First, for those of you who are clueless [...]

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Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first.
Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade [...]

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