SeoAlchemist

Page title is the most prominent element of the page. It influences major aspects of your website performance:

• it affects rankings (as search engines consider it when judging what the page is about);
• it affects clickthrough (as that’s what people mainly focus on when looking through search results).

Now let’s look into elements that should / can be included in a page title depending on your website/ business/ this given page purposes:

1. The page targeted key terms (well, an obvious one): if you want both people and crawlers understand what the page is going to be about, make sure the title uses your keywords (one key phrases per title, don’t repeat it twice);

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