Google’s Gradual Embrace Of Conventional Marketing
October 6th, 2008 by admin
The Wall Street Journal (WSJ) covers Google’s slow, ambivalent move toward traditional marketing. During its first 10 years, the company grew almost entirely on user word of mouth and PR-driven news coverage. That has helped create a culture that is somewhat biased against traditional advertising. Yet we’ve seen more traditional ad buys from Google in [...]
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