When Critiquing Large Sites, Don’t Always Blame The SEO
September 3rd, 2008 by admin
One of the easiest things to do in SEO is to poke holes in someone else’s SEO strategy. I proudly admit to having done this on countless occasions when someone asks me to look at their site and give my “expert opinion.” It’s very easy to take a look at the code for a few seconds, spout off about 10 things that haven’t been done on the site, impress the potential client with my knowledge of alt tags, esoteric ranking methodologies or meta tag knowledge and then ride off in the sunset. The potential client looks at me like I am the SEO cowboy who promises to save the day if you just ask. I’ll come riding in with my white hat and algorithmic silver bullets and put you on top of the SERPs, banishing your enemies to Google hell.
The reality of the situation is much more complex. Working with large corporations brings its own set of challenges that can rarely be ascertained during a 10 minute code review or even an in-depth SEO audit. The simple problems uncovered in a quick site review are rarely the fault of an inept SEO (well, sometimes it happens) but are more likely attributed to a burgeoning organization with long to-do lists, underappreciated and overworked staff and a lack of understanding of the potential impact small changes can have on a large SEO program.
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