Search And Display Spending Diverge In Bad Economy
September 6th, 2008 by admin
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence between paid search and online display advertising and the relative fortunes of the companies that rely on each for their revenues.
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