Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
September 5th, 2008 by admin
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest challenges were, what his biggest successes have been, some of his best tips and, of course, what you should buy him to drink should you meet up.
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