SeoAlchemist

How to make gold with SEO.

B2B Lead Generation Tips

September 5th, 2008 by admin

Strictly Business - A Column From Search Engine Land

The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program.

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This entry was posted on Friday, September 5th, 2008 at 2:20 pm and is filed under seo news. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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