Search Marketing & The US Presidental Race, Case Study: Sarah Palin
August 31st, 2008 by admin
After reading
yesterday about how savvy both US presidential campaigns seem to think they
are about search marketing, I decided I’m going to take a closer look at
watching them. In particular, I noticed yesterday that both seemed pretty
lame when it came to tapping into rising queries that you can spot on
Google Trends. That’s what I’m
going to be watching in particular over the coming weeks — and today’s a
good start. Google Trends is lighting up with searches for McCain’s vice
presidential pick, Alaska governor Sarah Palin. How are the campaigns
responding? Not so well.
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