Microsoft Acquires Market Research Firm Greenfield Online To Get EU Shopping Engine Ciao
August 31st, 2008 by admin
Microsoft successfully bid to acquire Greenfield Online for approximately $486 million. But Microsoft isn’t really interested in Greenfield, it was after the company’s subsidiary Ciao GmbH.
Founded in 1999 and acquired by Greenfield in 2005, Ciao is an Munich-based EU comparison shopping site with user reviews.
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