SeoAlchemist

Combatting complaints sites in Google results has become an ongoing issue for many companies, as consumer complaints from years ago can appear on the front page of Google results when a brand name is searched upon.

Sites like RipOffReport, Pissedconsumer.com and Complaints.com are also no slouches when it comes to SEO and public relations, which pair organized and optimized site structure with organic linking via press coverage; into a deadly combination.

Why Are Complaints Sites So Popular?

From the consumer point of view, reputation management is a slippery slope in the search engines, as complaints sites are generally a reaction to poor service and give the consumers the effective channel to be heard, and possibly even effect the business of the company that they feel ripped them off. (more…)