WSJ: Yahoo Poised To Announce Google Ads Deal; Ballmer Says Microsoft Could Go It Alone
May 8th, 2008 by
According to the Wall Street Journal, Yahoo is ready to formally announce a deal to incorporate Google AdWords into its search results — potentially within a week. The deal could be part of a larger “open” system in which Yahoo serves the most lucrative ad in search results from its own platform, AdWords, or potentially other players, including Microsoft.
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