Seo Alchemist

Powerset launches today to an overzealous amount of fanfare, as the mysterious new semantic search technology will open its doors for the first time to the public. The public must understand however, that Powerset is not a finished product, as search and technology is an evolving discipline. Consider today’s launch Powerset’s first Powerstep.

Over the past year or so, the words “Powerset” and “Google Killer” have been breathed in the same breath by way too many in the blogosphere and news corporations. So much in fact, the company has tried to step back from the nearly impossible expectation as being the next Google, and concentrate on its core offerings, a new dimension in search and navigation. Powerset’s search and discovery functionality is different and does lend quite an efficient measure to searching; Powerset will make a difference.

Natural Language Search

Powerset has launched their core semantic research engine today which indexes and searches Wikipedia and Freebase. Powerset claims to reinvent how users search and discover information, and they are taking the right steps in the direction to meet that goal.

Powerset’s semantic technology is a hybrid of patents licensed from PARC (formerly Xerox PARC) and Powerset’s proprietary research; and unlike traditional search technologies from Google, Yahoo and Teoma; which look for words, Powerset matches the meaning of the users’ query to the meaning of sentences.

Natural language search attempts to serve more relevant results for user queries which go beyond the basic keyword model, serving results with higher precision and better recall, due to the searcher actually understanding the matching of results to the query. (more…)