SeoAlchemist

Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines. Sure, billions of people worldwide search the engines daily, but those people are being led to websites which many of them use content networks to monetize their sites which display relevant ads to their websites content.

Let’s take the Google content network for example. Thousands of sites, if not millions, use Google Adsense to monetize their content. That content in itself is very valuable to you as a marketer because it engages the user to your particular niche.

The Google content network alone has billions of impressions daily. My mentality as an online marketer is always this: If your competition is there, you should be there also. Of course, it always comes down to ROI but you can establish some good branding via content networks and are likely to pay less per click than paid search in the search engines. (more…)