SeoAlchemist

Microsoft’s failed attempt at taking over Yahoo might be one of the best things that could have happened for one of both companies’ rival - Google.  Having wasted months of talking and negotiations, neither Yahoo or Microsoft is any better off today then they were when Microsoft first made their bid in late January.  Google, however, has every reason to celebrate.

Amidst the chaotic speculation and talks between Microsoft and Yahoo, Google was able to strategically step in and offer Yahoo an alternative to being taken over by Microsoft.  Google and Yahoo launched a trial that saw some Yahoo advertising replaced with Google ads in Yahoo’s search results.  The trial is believed to have gone well, and the pair may announce a longer term partnership soon.  (more…)