Google AdWords Slowing Again Says comScore
March 27th, 2008 by
For the second month in a row, comScore says that Google AdWords spending is slowing down and its advertising growth is low, especially compared to a year ago.
Clicks on Google’s sponsored links — four-line ads that mostly run alongside search results — rose 3 percent to 515 million in February from a year earlier, researcher ComScore Inc. said today. In January, Google had no growth, after a 25 percent increase in the fourth quarter.
Ad clicks fell 3 percent in February from the previous month, Reston, Virginia-based ComScore said. In January, clicks fell 7.5 percent to 532 million from the previous month.
Comscore issued a similar report at the end of last month, which resulted in a downward spiral of Google stock value, then Magid Abraham of comScore issued an explanation on the comScore blog.
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