SeoAlchemist

Reuters interviews the head of Yahoo’s mobile efforts, Marco Boerries, who emphasizes that Yahoo is building strategic partnerships with carriers and OEMs around the world and argues that Google is probably misguided in introducing Android. Boerries is quoted in the article as saying, “The race is going to be who builds the biggest arsenal of partners and numbers of page views.” (This suggests an emphasis on display ads rather than paid search in mobile.) He also argues that Google risks being distracted by technology instead of focusing on ad revenue, the “lifeblood” of both companies.

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