SeoAlchemist

Should the MarketingSherpa’s guide to landing pages use an effective landing page? Should a company touting the value of statistics use statistically relevant datasets?

Every day someone is getting called out for being a liar, a thief, or a charlatan douchebag. You can’t track it all, but simply following your own guidelines and ideals lessens the odds that people will wrongfully call you out.

A few years back a friend of mine bolded one of the keywords in the content on the homepage of his SEO services site, and I told him I thought it made his homepage look slightly worse. He then replied “perhaps, but it looks optimized”. That line of thinking made sense to me.