1Linkbait 101: How To Create Linkable Content and Get Others to Link to It
28 November 2007
Creating linkbait, or getting website to link to you on their own, and with Google starting to devalue paid links, it couldn’t be a better time to start utilizing linkbaits.
Creating linkbait can be difficult and pushing it through can be even more difficult. This post will go over a few of the popular linkbait type (with examples), where to find inspirations, how to get your post noticed, and some cautions to keep in mind.
Common Linkbait Types:
- Current media, news, information, and interviews
- Facebook (and its advertising) have been making the news on a daily basis. Our post on Facebook stats this past week attracted links from techcrunch.com, ypulse.com, adrants.com, marketingpilgrim.com, cpyu.org, and a few other small sites.
- Politics and the presidential election have also been “hot.” Our post on 2008 U.S. Presidential candidates and social networks received 28 diggs, numerous stumbles, and links from web-strategist.com and communityguy.com.
- Breaking news
- Freezing Hot was one of the first blogs to break the news of E-loan canceling its affiliate program. As a result, it got links from 5staraffiliateprograms.com and scottfish.com.
- Humor
- Posting anything funny, that hasn’t or is just now being widely viewed almost always work. Sometimes posting the new viral video will cause other blogs to link to yours - just be sure to embed the video.
- Shocking/Sexy
- A video that promoted porn industry stats (note: PG: 13) made stats sexy and thus created tons of links, including a full post on techcrunch.com
While none of the above are superb examples (besides the porn industry stats) it goes to show that just about any blog, even if it’s fairly new, can get quite a few sites with leverage (and readership!) to link to the post.
Post a comment