1Communication Breakdown: 5 Avoidable Failures That Derail Search Marketing Campaigns
21 November 2007
Last week I had occasion to visit with a B2B prospect. Halfway through our meeting they voiced concern about their ability to uphold their end of the SEO partnership. Naturally, soon thereafter we were engaged in a spirited discussion on the main reasons B2B campaigns fail.
As it turns out, they were already familiar with how both lack of implementation and lack of measurement can contribute to campaign failure. However, they were genuinely surprised to learn that lack of communication between internal teams can play a huge role in determining whether a campaign succeeds or fails.
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