1Are Your Customers Looking For A Problem?
21 November 2007
The main problem with marketing is it’s too much marketing and not enough problem—your customer’s problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them.
And just how do you let your customers come to you? Search marketing is a good place to start. Some of the most successful search marketers know how to focus on the customer’s problem to allow customers to come to them.
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