Everything about SEO
November 30th, 2007 by
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November 30th, 2007 by
Yahoo! Sponsored Search advertising puts your business where your customers are searching. SPECIAL OFFER: Sign up now and receive a $50 credit toward your first month, or save $50 on assisted setup, our expert starter service.
Category: seo news | No Comments »
November 30th, 2007 by
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Conferences
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Last 20 Hot Items From Sphinn, Our Social News Sharing Site:
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November 30th, 2007 by
This week’s in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com. Baron’s legacy comes from his SEO efforts at Shopzilla, where he spent 2 ½ years building a large SEO team that would make most in-house SEOs salivate.
Baron and I both started our new ‘gigs on the same day and I had the chance to sit down with him a few weeks later to talk about the job search, what we learned about building a team and more. In particular, I was interested in learning about his link building team and tips he has for starting up a highly successful link building initiative. I’m happy to report he gave up the goods.
It’s a lengthy interview, but has a few excellent nuggets. Here are the highlights:
Baron’s food-for-thought before accepting a job: Is the company “looking for the level of input that will permit an SEO to contribute to the product in terms of business model and UEX”? This is the best piece of job search advice I’ve heard yet. Too often an SEO goes in-house and feels that their hands are tied. Sometimes you feel like you’re one person pushing the Titanic, it’s tough and best if you have other people willing to get out of the boat and push along with you.
Baron’s pitch for setting link building expectations: Get everyone on the same page with an interesting spin on link building: “you aren’t going to build links,” instead you are going to “develop content and features that will attract links, and to build online relationships with complementary businesses and content providers” It’s a great way to spin link building, because in the end this is what is actually needed to pull it off and you need execs to understand this useful content needs to be written and added to your website.
Best take-away: Baron gives insights on structuring your link building strategy and headcount. The full interview’s a lengthy read, but the questions about link building are the best take-away.
On the Q&A…
Jessica: You were with Shopzilla for over 2 1/2 years, what made you make the shift to IAC to work on Pronto.com? What are you most excited about in your new position?
Baron: During my second year at Shopzilla, I had the opportunity to lead an SEO seminar for other Scripps properties at their Promax (BDA) event. Participating in this event was a career eye-opener for me because I was presenting SEO to an organization of television broadcast professionals. They helped me see that I was eager to expand my participation in SEO, not only in scale, and not only as a craft in which it could be implemented, but the way it’s perceived. SEO is one of the most puzzle-like and yet sensible mediums I’ve worked with. At the same time I started to sense that I didn’t want to whittle away on web sites practicing SEO with a pen-knife as we know it today. There are amazing changes going on in the space, but the “Search Engine” portion of the acronym “SEO” was pushing me into a single media channel focus. I was feeling a nudge to consider my career beyond Search Engines, maybe to multi-channel optimization that resolves at a Search Engine. So as I stood there talking about SEO for broadcast news web-sites I started to envision a flow of audiences moving from one media channel to another. I suppose it’s the same as going to movie because you saw the ad in a magazine except it was coupled with absolute immediacy. At the time I was seeing some maturation in Web 2.0, and the incremental release of Universal Search (a mixed SE result set w/images, videos, blogs and news.) So here were opportunities to diversify SEO via expanded channel exposure today, be it blogs, social tagging, user generated reviews or even that your local TV news broadcast is serving a parallel web experience. The inspiration to me (tomorrow) was that SEO could become about optimizing multi-medium traffic flow.I would have to say a job shift began rumbling there. (more…)
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November 30th, 2007 by
So far this year I have probably come up with at least 4 multi-million dollar ideas. But I am uncertain if the market timing is right and I have the business acumen and finances to make them soar, but I will try. And, to be honest, some of the ideas were not even mine. They were simply extensions of other’s ideas and/or flaws to current market leading models…just like what Google was founded upon (though my ideas are far less ambitious than their idea is).
If you are entering a saturated marketplace and do not have a strong USP read rants or research from long time industry purists that are angry with the current marketplace. You don’t have to buy everything they say, just take one of their best ideas, give it a touch of framing, make it relevant to your business, and base your marketing and public relations campaign on it.
If they are viewed as a nutcase and written off by the market then competitors will not realize the brilliance of your brand and the strength of the purist angle until you start cutting into the market in a big way. By then it will be too late for them to react, and if they do copy you, then you can use that to further affirm your market leading position. Google said “don’t be evil” and everyone thought they were cute and cuddly until they were too reliant on Google to say otherwise. See the goog. Be the goog. 
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November 30th, 2007 by
After months of speculation and whispers, Google confirmed on Friday their plans to submit a bid for wireless spectrum to be auctioned by the Federal Communications Commission early next year. Just what they plan to do with it, however, has yet to be revealed.
Google mentioned in the statement that their application to bid on the wireless spectrum does not include any partners, but did not say whether they have intentions to construct and operate a wireless network on their own. Speculation has ranged from Google making its own wireless phone, to developing an operating system that other device makers could use. However, even though Google is intending to bid alone, the possibility of later assembling a coalition still remains if Google wins the bidding. (more…)
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November 30th, 2007 by
So, you’re the largest growing social media site and you think you can do whatever you want and users won’t care? Think again Facebook. When you create a community as big as Facebook which is its own little “country” online, it’s a democracy.
Some 50k plus Facebook users have signed a “…signed an online petition blasting the system, called “Beacon,” as a galling intrusion that put the Palo Alto-based startup’s pursuit of profit ahead of its members’ privacy interests,” reports FoxNews.com.
Foxnews.com also reports, “Facebook provided two different opportunities to block the details from being shared, but many users said they never saw the “opt-out” notices before they disappeared from the screen.”
I am a Facebook user and I’ve never seen any opt-out message about this. Do I mind Facebook uses my information for monetization purposes for advertisers? No. I understand its main source of revenue actually comes from advertising.
We saw this with Digg a few months back when diggers became outraged at the fact that a story exposing a dvd code hit the front page and was about to be pulled. Users want two things from their community. (more…)
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November 30th, 2007 by
This week we saw a vicious attack on Google, Yahoo and MSN search results by malware and spyware operators hit the big news after months in the making, and the search engines, at least Google, are beginning to react publicly.
Google acted pretty swiftly on removing the bulk of the malware sites, and has added a form for reporting suspicious sites issue malware via rankings in the Google search engine results pages.
From the Google Online Security Blog:
Currently, we know of hundreds of thousands of websites that attempt to infect people’s computers with malware. Unfortunately, we also know that there are more malware sites out there. This is where we need your help in filling in the gaps. If you come across a site that is hosting malware, we now have an easy way for you to let us know about it. If you come across a site that is hosting malware, please fill out this short form. Help us keep the internet safe, and report sites that distribute malware.
Let’s see if the other search engines follow suit and if Google actually cleanses its index of malware sites.
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November 30th, 2007 by
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
Mentioned in this video:
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November 30th, 2007 by
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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