Why Mobile Search Is Irrelevant To B2B Marketing
October 3rd, 2007 by
Mobile search is the hot topic this week, especially given SMX Local & Mobile and the fact that Google AdWords is showing text ads for free on mobile phones for the next 46 days.
I spend my days helping B2B marketing professionals drive revenue and improve marketing accountability, so naturally I got to thinking about how they could take advantage of mobile search in their demand generation efforts. My conclusion: mobile search (especially mobile paid search) is basically irrelevant for most business to business marketers.
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