Want That Top Ad Position On Live Search?
October 2nd, 2007 by
The adCenter blog announced that they have released a new ad ranking formula with the release of their new index and organic algorithms from last week.
Microsoft has changed their formula for determining which ads are able to to achieve a top ad placement, i.e. the ad above the organic listing, or, as Microsoft calls it, the “mainline” ad. In the past, the criteria for an ad to reach that top location was “more rigid,” but now the formula is “more dynamic.” This enables all advertisers the ability to achieve that top ad slot.
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