The Social Media Marketing KISS
October 16th, 2007 by
We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait.
You see, users from social news sites have very short attention spans while browsing these sites. They’re generally there to read multiple news stories and articles and they don’t want to spend an enormous amount of time on any one story. Thus, it’s important to keep content in a simple format so these users can digest the information as quickly and easily as possible.
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