Raising The Organizational Visibility Of The Search Marketing Function
October 4th, 2007 by
The ultimate goal of any in-house search marketer is for search engine marketing to become engrained in the way a company does business, similar to marketing, advertising and public relations. It’s rare for search marketing to gain this much visibility, but we are starting to see a few organizations successfully embrace SEO beyond IT and marketing.
When we talk about incorporating search marketing into the way that you do business, we imagine an open flow and exchange of ideas between marketing, IT and SEO. This article will challenge you to think about how search engine marketing can go beyond IT and marketing and take SEO into new directions.
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