Why Local & Mobile Search Matters: Sherman & Sterling Preview SMX Local & Mobile
September 20th, 2007 by
Hear SMX Local & Mobile conference co-chairs Chris Sherman and Greg Sterling discuss the importance of local and mobile search and why you should attend. Download the show preview MP3 file.
SMX Local & Mobile is the only event 100% dedicated to getting search marketers up to speed on this emerging opportunity to acquire customers. Time is running out to register for this October 1-2 event in Denver.
Listen to the podcast and you’ll know why local and mobile search is:
-completely different from conventional web search marketing. (example: navigation should be at the bottom of mobile pages);
-a ground-floor opportunity for in-house marketers and SEM agencies to build expertise in an about-to-explode segment of internet marketing;
-dominated by media players who are NOT Google, Microsoft and Yahoo!
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