1The Pros and Cons of Microsites As An SEO Option
26 September 2007
I’ve never been a fan of “one page salesletter” web sites espoused by some marketers (here’s an example). Such sites seem to drone on, with so many screenfulls that I get tired of scrolling. And there are so few pages to the site that it’s an SEO nightmare. If each page should only have a maximum of three keyword themes, that doesn’t provide for very many keyword ranking opportunities. It’s like the antithesis of “long tail SEO.”
I feel differently about microsites. Optimized properly, a microsite may have dozens, or even hundreds of pages to it.
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