SeoAlchemist

How to make gold with SEO.

The Pros and Cons of Microsites As An SEO Option

September 26th, 2007 by


100% Organic - A Column From Search Engine Land
I’ve never been a fan of “one page salesletter” web sites espoused by some marketers (here’s an example). Such sites seem to drone on, with so many screenfulls that I get tired of scrolling. And there are so few pages to the site that it’s an SEO nightmare. If each page should only have a maximum of three keyword themes, that doesn’t provide for very many keyword ranking opportunities. It’s like the antithesis of “long tail SEO.”

I feel differently about microsites. Optimized properly, a microsite may have dozens, or even hundreds of pages to it.

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