SeoAlchemist » Blog Archive » SearchCap: The Day In Search, September 6, 2007

1SearchCap: The Day In Search, September 6, 2007

6 September 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Meta Keywords
Tag 101: How "Legally" Hide Words On Your Pages For Search Engines
If there’s anything I particularly hate when it comes to SEO, it’s the meta
keywords tag. I so wish it had never been invented. It’s practically useless,
yet people still obsess over it. In this article, I’ll explain more about why
you shouldn’t worry about it except perhaps for misspellings,…
Don’t Abuse
Users’ Search Experience With 301 Redirects
Linkbait, link juice, PageRank, paid linksÃ¢â‚¬â€all of these terms are commonly
associated with one of the fundamental building blocks of successful search
engine optimization (SEO): link development. One of the problems with link
development gurus is their obsession with 301 redirects. Heck, I have even
heard search engine software…
Microsoft’s
Adult & Pharma Referrals Are Search Quality Tests
I have been tracking a WebmasterWorld thread that has reports of weird
Microsoft Live Search referral strings that come from Microsoft-owned IP
blocks but show irrelevant keywords in the adult and pharmaceutical space.
Today I reported that these findings are indeed valid and are official
Microsoft tests. A Microsoft representative…
Mapspam Now
Appearing On Yahoo Local
If spam isn’t an indication of the arrival of an advertising medium (e.g.
email spam, search spam) I don’t know what is. Mike Blumenthal, who identified
instances of Google mapspam has now investigated non-local businesses trying
to fool the local algorithms on Yahoo into thinking they are local. Blumenthal
cites…
Google Adds
Distance Measurement to My Maps
The Google Lat Long Blog reports that users drawing trail or hiking maps with
its My Maps line tool will now get automatic distance measurements between
points when they create personalized maps. This is a small but useful
enhancement, one of many recent incremental improvements that Google has added
to…
Microsoft
Bundling Software, Apps In New "Windows Live Services"
Microsoft has rolled out something similar to the Google Pack software bundle
called "Windows Live Services." Google Operating System has a lengthy
(favorable) overview. The package includes mail and instant messaging, search
toolbar, online storage, photosharing and blogging software, all from
Microsoft. It operates as something of an extension of…
The Power Of
Branding For Small Business, Part One
More and more I’m discovering the necessity of helping our customers brand
themselves in the search sphere. In the past, we often felt that some clients
just didn’t need to be branded in the search results. Maybe because they were
smaller clients or didn’t have a nationally recognized name….
Google Reader
Adds Search & Other Features
The Google Reader Blog announced several new features for Google Reader. The
big feature is search. You can now search your subscriptions, including
subscriptions to shared items. Google Reader also enhanced the unread count
numbers to show up to 1,000, as opposed to up to 100 unread subscriptions.
Plus, you…
Google Book
Search Adds My Library, Popular Passages, Embedded Quotes & More
Google announced several new features for Google Book Search. They include: A
new "My library" section that allows you to add books and annotations to your
personal "library." Of course, Google allows you to search your library as
well You can share your library by adding labels, writing reviews, rating…
Google Fight:
Nokia & Apple Ads Trade Blows Over iPhone Price Cut
Bought that iPhone and now upset over the $200 price drop after it’s been out
only 60 days? Nokia’s guessing plenty are and reaching out to them on Google
via search ads. But Apple’s not sitting back in the face of the Nokia ad
campaign. Apple has put out…