MarketingSherpa Report: Challenges To Bringing Search In-House
September 30th, 2007 by
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things such as expected search spending for 2008, how search ROI stacks up against other tactics, difficulty in SEM staffing, new ways to evaluate clicks and click fraud, and many other topics.
One interesting aspect of the research this year focused on the challenges to bringing search in-house. If you’re thinking about bringing your search engine marketing in-house, how hard is it? The report features answers from 247 marketers who did just that in the past 24 months, a subset of the 3,053 search marketers who took our August survey.
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