Google Promoting Mobile Ads As Extension Of Desktop AdWords, Requiring Opt Out
September 12th, 2007 by
Although Google has been testing/running ads on mobile for at least a year, the company is now starting to formally promote mobile to its advertiser base and SEM firms. Here are the FAQs. If AdWords campaigns conform to Google’s mobile ad requirements and limits they will be automatically included in mobile AdWords distribution for free until November 18. On November 19 clicks on mobile AdWords will be charged unless marketers opt out.
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