Google: Not Ready To Behaviorally Target
August 1st, 2007 by
We explained a few weeks ago how Google was using search history to refine the ads it shows to searchers. But for now, Google says that’s as far as it plans to go to behaviorally target people.
Google wary of behavioral targeting in online ads from Reuters goes into more about this, from a talk with reporters and Susan Wojcicki, Google vice president of product management for advertising. Susan showed that “Google was shying away from the industry race to deliver tools for advertisers that stitch together a user’s various online actions into one profile.”
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